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Behind the seams: tips, trends, and news on custom apparel and bringing your brand to life.
Buying Wholesale Sweatshirts for Staff, Teams, and Brand Programs
When embarking on a bulk branded apparel program, most wholesale sweatshirts orders form the basis of the program and many of the key determinations affecting
Sweater vs Sweatshirt: What Actually Matters for Company Apparel
The sweater vs sweatshirt question comes up in branded apparel planning more often than buyers expect, and the answer changes more variables than just the
Employee Appreciation Gifts: Smart Strategies for Business Branding
Employee appreciation gifts occupy a specific and often underestimated position in how an organization communicates its values to the people who work for it. The
Team Building Activities: Smart Strategies for Business Branding
Team building activities generate a specific kind of demand for branded apparel and merchandise that differs from standard staff uniform orders in almost every way.
Mechanic Uniforms and Branded Workwear for Service Teams
Mechanic uniforms are not a branding decision that happens to involve clothing. They are a workwear decision that happens to carry a logo. The garment
Logo Placement Guide for Branded Apparel
Where a logo sits on a garment determines how it reads, how it wears, and whether it does anything useful for the brand. A design
Promotional Items With Logo: What to Decide Before You Order
Ordering promotional items with logo is one of those purchases that feels simple until the questions start arriving. Which item. For whom. In what quantity.
Low Profile Hats: Structure, Fit, and Logo Placement for Branded Programs
Low profile hats sit differently on the head, present the logo differently to the viewer, and interact with embroidery differently in production than structured caps
Corporate Merchandise That Gets Used, Kept, and Remembered
Most corporate merchandise ends up in a drawer somewhere, in a charity shop or at the back of a closet. Not because branded merchandise does