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Behind the seams: tips, trends, and news on custom apparel and bringing your brand to life.
Employee Engagement Activities: Smart Strategies for Business Branding
Employee engagement activities create a need for branded apparel and merchandise that normal corporate gifting programs do not. The setting is different. The recipient is
Screen Printing vs. Sublimation: Which Method Fits Your Apparel Order
Screen printing vs. Sublimation is one of those debates about decorated apparel that comes up a lot. You’ll hear different providers say their method is
Company Merchandise Ideas Planning for Teams
Company merchandise ideas tend to multiply faster than the budget to execute them. Someone wants branded jackets for the staff. Someone else wants tote bags
DTF vs. DTG: Which Printing Method Fits Your Apparel Order
The DTF vs. DTG question surfaces every time a buyer has complex artwork, a specific fabric, or a quantity that does not fit neatly into
Corporate Swag Ideas: Smart Strategies for Business Branding
Most corporate swag ideas get discussed in a planning meeting and then defaulted to the same five catalog items every other organization already distributed last
Corporate Promotional Items for Company Events
Corporate promotional items are not a single category with a single strategy. The item that belongs at a trade show booth is not the same
Corporate Gift Ideas: Smart Strategies for Business Branding
Most corporate gift ideas fail before they leave the storage room. Not because the organization did not care, but because the selection process optimized for
Small Business Promotional Items That Work
Small business promotional items operate in a different context than the branded merchandise programs large corporations run, and the selection criteria that make sense at
Team-Building Ideas: Smart Strategies for Business Branding
Most team-building ideas stall at the concept stage because the execution details are not resolved before the planning conversation ends. The activity gets selected, the
Buying Wholesale Sweatshirts for Staff, Teams, and Brand Programs
When embarking on a bulk branded apparel program, most wholesale sweatshirts orders form the basis of the program and many of the key determinations affecting